Resume

Skills & Expertise

PRODUCT LINE MANAGEMENT

PRODUCT LIFECYCLE MANAGEMENT

BRAND MANAGEMENT

TEAM LEADERSHIP AND PROJECT MANAGEMENT

PRODUCT DEVELOPMENT AND SUPPLY CHAIN MANAGEMENT

Developed custom data analysis dashboard to visualize and compare Flylow style performance
Devised KPI-based ranking system to identify Flylow style candidates for triage
Performed comprehensive market research to identify competitive benchmarks for Flylow SS27 collection
Re-structured Flylow SS27 offering to improve product assortment using “Good-Better-Best” principles
Proposed changes to Flylow style features and pricing to improve average margin by 4.4%
Executed consumer survey and interviews to create Nil Sine product briefs
Created Nil Sine Product Line Plan with drawings, BOMs, supply chain, cost and price models
Established Nil Sine Go To Market plan including development, production and launch schedule
Created Nil Sine finance model defining capital needs and sales forecasts to maximize cash flow

Gathered and analyzed customer insight data for development of new Revel Bikes products
Field tested Revel Bikes pre-production samples to gather performance and fit data for further development
Coordinated creation of product line support documentation with Revel Engineering team
Planned and implemented component warranty process with Revel Procurement team
Initiated development of EOL strategy for discontinued Revel products and aging inventory

Created vivid rebranding story to align Flylow Spring 2027 line with organizational goals
Developed inspiration boards to guide Flylow rebranding efforts toward competitive and distinct identity
Designed updated Flylow logo and wordmark set to garner new brand awareness while maintaining legacy and recognizability
Planned full brand and product launch process for Nil Sine line of USA-made, plastic-free cycling apparel
Designed complete Nil Sine visual brand identity based on competitive trend analysis

Co-managed eight members of Revel Bikes Sales and Customer Service team
Implemented Agile PM system to improve Revel Sales team OKR (Objectives & Key Results) achievement rate by 70%
Managed Revel project planning, calendar, backlog and daily Sprint meetings as ‘Scrum Master’
Designed standardized procedures and manuals for team onboarding, Agile project management and core processes
Advised Revel Engineering team on Agile software platforms and system implementation
Managed Revel Bikes showroom buildout, inventory budget and buy schedule

Managed cross-functional development and delivery of Backcountry Access sample hardgoods, softgoods, packaging and merchandising materials
Led sourcing for Backcountry Access prototype and production goods with domestic and international vendors
Assisted Backcountry Access Design and Engineering teams with materials and color selection, product testing and design iteration
Executed international demand planning strategy for K2 inline skates (350,000 units/year)
Managed development and delivery of promotional goods for all K2 Sports brands